To create these, they first chose a pack of beer they knew I would like, in this case Kentucky Bourbon Barrel Ale. You could use pretty much any other beer that comes in a brown bottle. (I suppose you could use other colored bottles, but it wouldn't look quite like reindeer.)
Purchase plastic stick-on "googly eyes", red plastic stick-on pom-pom "noses", and pipe cleaners.
Stick the eyes and noses on the bottle necks as seen in the image at the left.
Cut some of the pipe cleaners into small pieces, about 2-3 inches long. Leave the rest at full length.
Wrap a long pipe cleaner around the neck of the bottle, just below the cap and spread the ends out to make the "antlers". Then take one of the small pieces of pipe cleaner and tie it around each antler to give it the shape seen above.
It's a craft item that won't take you very long to do and is sure to bring a smile to your favorite beer lover.
Home brewers can use this same technique to decorate their holiday beers for gift-giving.